India Pale Ales i.e. IPAs are arguably the most popular craft beer style. Although once considered a fad, the beer type has truly cemented itself into the alcoholic beverage market and its much deserved. IPAs place a strong emphasis on hops. They have a higher ABV. There’s a lot of different notes and aromas offered. Brew masters tend to get really creative with IPAs. Somewhere out there, there is a fruity, hazy, or hoppy IPA for everyone.